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Item Marking Guidelines

Last updated March 11, 2008

Merchandise must be ticketed with a UPC or EAN number/barcode, and Starboard Item Number and/or Vendor Style number. This is a prerequisite for doing business with Starboard Cruise Services, Inc.

A cost recovery penalty of $70, plus$.50 per ticket or minimum of $150 per PO, which ever is greater, will be applied to purchase     orders with items not marked per specs set forth in this manual.

As a new supplier and/or for new assortments please provide a picture(s) of the item markings or tickets to your Starboard merchant for approval prior to ticketing the items.  The merchant will check the item markings or tickets to ensure the required information is indeed on the ticket, in the proper format and with the correct information for a particular item.  The Starboard merchant will reply with  approval of ticket(s) back and keep a copy of the approval for records.

This approval process will help ensure items are ticketed properly prior to shipping, help product flow, and elevate the charge backs the supplier could endure due to improper ticketing.  

Starboard Cruise Services, Inc. introduces this marking guideline to its suppliers to outline the proper usage of the UPC or EAN symbol (bar-codes) for merchandise identification. Proper product identification with bar-codes facilitates the use of automatic identification technology and equipment. Anticipated results are quicker flow of products from supplier to customer, a high accuracy capture rate of sales information and improved replenishment and reordering capabilities.

This marking guideline manual contains the following 6 sections. Each section contains details and references to properly mark your products with bar-codes.

  1. General Item Ticketing Guidelines

  2. UPC/EAN Overall Application Guidelines

  3. General Format Guidelines

  4. Hang Tag Format Guidelines

  5. Sticky Tag Format Guidelines

  6. Hang Tag, Sticky Tag Attachment and Location Guidelines

 

I.  General Item Ticketing Guidelines

For all merchandise, the recommended marking approach is for suppliers to incorporate the UPC or EAN symbol into existing tags, tickets, or packaging. If this is not possible then an attached hang tag or sticky tag is required. For marking to be successful it is vital that all suppliers follow the guidelines for hang tags, sticky tags, and artwork to be incorporated into your merchandise and standards for ticket placement based on the type of merchandise outlined in this manual. If you are not working with UPC or EAN codes at this time, Starboard Cruise Services, Inc. strongly recommends becoming a member of your regional UPC or EAN numbering organization. Once a member, you will be issued a numbering sequence and will gain access to educational resources for application.

Avery Dennison is the Starboard Cruise Services, Inc. selected supplier of Starboard Cruise Services, Inc. tickets worldwide. If you need assistance meeting our ticket requirements please go to the Avery Dennison.  Avery Dennison can provide complete custom tickets by P.O. JIT for your manufacturing process or provide complete integrated systems to allow your company to produce tickets in-house.

Special circumstances which make guidelines adoption difficult or burdensome should be referred to your Starboard merchant or contact so that problems can be reviewed and solutions obtained.

I        Item Marking must include the following data:

 

AVERY DENNISON

HANG TAG / RAT TAIL / STICKY TAG

Starboard ITEM #

and/or Vendor Style #

COLOR

SIZE

 

UPC# and barcode

DESCRIPTION

RETAIL  OR

US & OUR RETAIL OR

REG & SALE RETAIL

 

 

The Starboard Item Number must be formatted to include the dash and check digit in order to be in compliance.  Example, 123456-7, 1234-5, 12345-6, 123-4.

 

II.  UPC/EAN Overall Application Guidelines

Acceptable code symbology includes:

UPC (Universal Product Code) version A and version E as defined by:

Uniform Code Council, Inc.
8163 Old Yankee Road, Suite J
Dayton, OH 45458
Phone: 937-435-3870

Web site www.uc-council.org

EAN (International Article Number) version 13 and version 8 as defined by;

International Article Numbering Association
rue Royale 29
B-1000 Brussels
Belgium

Member numbering organizations are represented in each individual country.

  • Symbol specifications with regard to size and readability as detailed by the above associations must be strictly adhered to. These organizations will provide size and printing specifications as well as support to properly design and place bar-codes.
  • Merchandise must be identified at the lowest product variant level (style/color/size). Each different style, color, size must have a unique UPC or EAN number. Any item with different packaging should have a unique UPC/EAN code.
  • Every variant of an item must be allocated a separate, unique, EAN number. Unique numbers are required for:
  • Each different item or product by type, style, color, size, flavor

  • Each different retail pack size of an item

  • Each different multiple pack of an item

  • Promotional variants such as extra contents, changed weights or when a gift is attached

  • New numbers are not required when:
  • There is a price change to an otherwise unchanged item.

  • Minimal modifications of an item do not affect continuity between the old and new versions.
  • UPC/EAN is an item identification standard. Each merchandise item should be individually symbol marked. Standard shipping assortments, gift boxing, and other supplier pre-pack arrangements do not preclude item specific UPC/EAN marking requirements.
  • Pre-pack merchandise must be marked as a single item ONLY if the consumer must buy the entire set (e.g. fragrances that are sold in a multi-pack of three, candy sold in an outer carton of 12).
  • Tickets, tags and packaging where the UPC/EAN symbol is printed may be of varying sizes as desired by suppliers. Starboard Cruise Services, Inc. guidelines impose no supplier ticket size restriction. Starboard Cruise Services, Inc. does prefer the UPC/EAN symbol to be printed on the back of existing branded tickets, tags and packaging wherever possible.
  • The UPC/EAN bar-code symbol must be printed with black bars on a white background. This will ensure that the symbol is scannable by the widest variety of scanning devices.
  • The UPC/EAN symbol should be located as close to the center of tags or tickets as practical. This will minimize obstruction of the symbol in hand-held scanning environments and ensure maximum scannability at the retail point-of-sale.
  • The UPC/EAN symbol and all other required human readable information should be oriented the same way, vertically or horizontally. Bi-directional orientation is not permitted.
  • Tickets and tags which include UPC/EAN symbols should be attached in a secure manner.
  • Particular attention must be given to the print quality of the UPC/EAN symbol. If ticket printing machines are to be used, scanning characteristics should be verified to ensure barcodes on all products can be read by a scanning device.
  • Inclusion of a brand logo is optional. If it is included, it should not appear at the bottom because it may be obscured by a retail price ticket or it could be torn off if a retail price is removed.
  • Background printing of logos should be avoided as it may obscure required information or important consumer information. Logos must never obscure the UPC/EAN bar-code to ensure maximum scannability at the retail point-of-sale.
  • Because Starboard Cruise Services, Inc. operates in multiple countries around the world, the pre-printing of suggested retail price is strongly discouraged. Be advised that if suggested retail is pre-printed, your tag may be altered and merchandise slowed in processing while price is cut off prior to reaching the sales floor.

Note:  UPC/EAN numbering organizations offer quality control services free of charge. This process validates your bar-code technical adherence and readability. Starboard Cruise Services, Inc. highly recommends all suppliers take advantage of this service before any final printing commitments are made.

 

III.  General Format Guidelines

If use of existing tags, tickets, or package marking is not possible, separate tags or tickets must be applied. Starboard Cruise Services, Inc. strongly recommends "the information zone" concept in tag or ticket design. Information zones include the UPC/EAN and all other human readable information which is to be provided to identify a product. Consistency in the layout of all merchandise identification information, including the UPC/EAN symbol, is a key factor in the successful usage of UPC/EAN marking at the retail point-of-sale.

Overall Information Zone Format Guidelines:

  • The upper portion of the format is to be used for human readable product identification codes. These codes are important to supplier, retailer, and the consumer.
  • The center portion of the format is reserved for the UPC/EAN symbol and human readable numbers. The center location serves to protect the symbol from possible obstruction in marking formats such as apparel tags which may be scanned by hand-held devices.
  • The lower portion of the format is reserved for information which is provided for the consumer such as price, fabric content, and country of origin.

Typical format:

Zone 1  Merchandise identification.  Merchandise identification represents the supplier's most significant human readable merchandise identifier. This will usually be style, retailer's item number, size, color, model, brand, pattern or garment type. It must match the supplier product identifier data element in the supplier's assortment list given to Starboard Cruise Services, Inc.. Zone 1 is always required.

Zone 2  Supplier Information. Supplier production information useful to the supplier. This might include cut number, dye lot, batch, top/bottom match code and other information important to the manufacturing or distribution process. This information can be de-emphasized by printing it in smaller type. Zone 2 is always optional.

Zone 3  UPC/EAN symbol.  Bar-code symbol with human readable numbers.  The symbol is standard. Adhere to all technical requirements including observing nominal size requirements. You may reduce the symbol proportionately in magnification, but never to less than 80% of nominal size. Do not truncate the UPC/EAN symbol (reduced height without a proportionate reduction in width) as this will cause a lower scan read rate at Starboard Cruise Services, Inc. Zone 3 is always required.

Zone 4  Consumer information.  Provided for any optional product information for the consumer such as fiber content, country of origin, etc. Zone 4 is always optional.

Zone 5  Space for retail price.  Minimum 1" x 1.25" (2.5cm x 3cm) space allows Starboard Cruise Services, Inc. to add adhesive price stickers to vendor UPC/EAN tickets. Space for retail price may be actual space on tickets or reserved space on boxes or packages. Space for price is always required.

 For most current ticket samples, see:

Avery Dennison

(Once on Avery Dennison, select Ordering Information and then Order Form.)

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IV.  Hang Tag Format Guidelines

Information Zone Format Guidelines

Hang tags represent one of the most complex of the UPC/EAN marking formats. Therefore, hang tags incorporate all five of the standardized information zones.

  • Zone 1 Merchandise identification (Required)
  • Zone 2 Supplier information (Optional)
  • Zone 3 UPC/EAN symbol (Required)
  • Zone 4 Consumer information (Optional)
  • Zone 5 Space for retail price (Required)

The zones of information are arranged in order of importance to the various users of the tag. There is no actual limit to the amount of information which may be included on hanging tags at the supplier's option. Use multiple lines in each zone if required.

Zone 1  Merchandise Identification (Required).  Merchandise identification represents the supplier's most significant human readable merchandise identifier. This will usually be style, retailer's item number, size, color, model, brand, pattern or garment type. It must match the supplier product identifier data element in the supplier's assortment list given to Starboard Cruise Services, Inc.

Zone 2  Supplier Information (Optional).  Supplier production information useful to the supplier. This might include cut number, dye lot, batch, top/bottom match code and other information important to the manufacturing or distribution process. This information can be de-emphasized by printing it in smaller type.

Zone 3  UPC/EAN Symbology (Required).  The symbol is standard. Adhere to all technical requirements including observing nominal size requirements. You may reduce the symbol proportionately in magnification, but never to less than 80% of nominal size. Do not truncate the UPC/EAN symbol (reduced height without a proportionate reduction in width) as this will cause a lower scan read rate at Starboard Cruise Services, Inc. 

Print all 12 or 13 human readable numerals of the UPC/EAN numeral, including the check digit, below the symbol.  Print the symbol with black bars on a white background for maximum readability.

Caution: Printing any other bar-codes on a ticket along with the UPC/EAN code causes confusion for the Starboard Cruise Services, Inc. sales associates.

Zone 4  Consumer Information (Optional).  Provided for any optional product information for the consumer such as fiber content, country of origin, etc.

Note: Some jurisdictions require a permanently affixed statement of information of this type which may not be satisfied by inclusion on the hang tag.

Zone 5  Space for Retail Price (Required).  Minimum 1" x 1.25" (2.5cm x 3cm) space allows Starboard Cruise Services, Inc. to add adhesive price stickers to vendor UPC/EAN tickets.

Caution: Providing less price space than the above recommended standard causes important consumer information to be obscured by retail item pricing.

 

V. Sticky Tag Format Guidelines

Information Zone Format Guidelines

Application for sticky tags covers a very wide assortment of merchandise. Not only are plastic packaged product and boxed goods covered but sticky tags can also be applied to existing brand tags, card inserts and tickets.

Attention to glue type is important. Starboard Cruise Services, Inc. operates in a variety of climates around the world. Glue, if not selected properly, can lose its adhesiveness either in transit or storage.

UPC/EAN marking for sticky tags ranges from very simple to quite complex. Although all five of the information zones may be used, the detailed instructions for each of the zones should be read carefully for special considerations.

  • Zone 1 Merchandise identification (Required)
  • Zone 2 Supplier information (Optional)
  • Zone 3 UPC/EAN symbol (Required)
  • Zone 4 Consumer information (Optional)
  • Zone 5 Space for retail price (Required)

The zones of information are arranged in order of importance to the various users of the tag. There are no actual limits to the amount of information which may be included on sticky tags, but you should keep them proportionate in size to your products. Multiple lines may be used in each zone if desired.

Zone 1  Merchandise Identification. (Required).  Merchandise identification represents the supplier's most significant human readable merchandise identifier. This will usually be style, retailer's item number, size, color, model, brand, pattern or garment type. It must match the supplier product identifier data element in the supplier's assortment list given to Starboard Cruise Services, Inc.

Zone 2  Supplier information. (Optional).  Supplier production information useful to the supplier. This might include cut number, dye lot, batch, top/bottom match code and other information important to the manufacturing or distribution process. This information can be de-emphasized by printing it in smaller type.

Zone 3  UPC/EAN Symbology. (Required).  The symbol is standard. Adhere to all technical requirements including observing nominal size requirements. You may reduce the symbol proportionately in magnification, but never to less than 80% of nominal size. Do not truncate the UPC/EAN symbol (reduced height without a proportionate reduction in width) as this will cause a lower scan read rate at Starboard Cruise Services, Inc. 

Print all 12 or 13 human readable numerals of the UPC/EAN numeral, including the check digit, below the symbol.  Print the symbol with black bars on a white background for maximum readability.

Caution: Printing any other bar-codes on a ticket along with the UPC/EAN code causes confusion for the Starboard Cruise Services, Inc. sales associates.

Zone 4  Consumer Information (Optional).  Provided for any optional product information for the consumer such as fiber content, country of origin, etc.

Note: Some jurisdictions require a permanently affixed statement of information of this type which may not be satisfied by inclusion on the hang tag.

Zone 5  Space for Retail Price (Required).  Desired dimensions on sticky tag are 1" x 1.25" (2.5cm x 3cm). It is understood that small tags for jewelry items will not meet this criteria.

 

VI.  Hang Tag / Sticky Tag Attachment and Location Guidelines

Hang Tag Attachment

  • Attach hang tags which include UPC/EAN symbols in a secure manner.  This will ensure that the correct UPC/EAN symbol is associated with the product and that adhesive retail price stickers, which Starboard Cruise Services, Inc. may add, remain securely attached.
  • Starboard Cruise Services, Inc. recommends all hang tags be aesthetically compatible with your brand's image, color and presentation.

Sticky Tag Attachment

  • Consistency of sticky tag placement is mandatory for marked merchandise to function efficiently from supplier to retail point-of-sale.
  • Preferred location of placement is the back lower right corner of any packaged or boxed item. Where items are small or placement on the lower right corner risks covering product information or will impair product visual presence, placement should be on the natural bottom of the item.
  • The orientation of the UPC/EAN symbol and other product identification information should be consistent with any graphics or descriptive data existing on the product.
  • The sticky tag should be located at least 1/2" (1.3cm) from the side, or bottom of the item. This will help prevent distortion of the symbol should the product move within the package or edges of the product become marred.
  • When attached to an existing supplier tag, placement should be on the back side where space allows.
  • When used in conjunction with a string tag, sticky tag should be wrapped around the string tag’s plastic or hard-board feature. This process is typically used with small products such as jewelry and key chains.
  • If applied to curved surfaces such as bottles or cans, perpendicular placement is recommended for maximum readability.

For most current ticket samples, see:

Avery Dennison

(Once on Avery Dennison, select Ordering Information and then Order Form.)

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Tag Location & Type Guidelines

For all folded items and items packed in polybags, place the tag in a location where the UPC/EAN is visible and accessible to scan and the STB ITEM NUMBER and/or VENDOR STYLE NUMBER is visible without violating item packaging.

Women’s/Girl’s

Location of Tag

Default Tag Type

Belts

Attached to the first belt hole

Hang Tag

Bottoms

On the waistband at the left seam

Hang Tag

Coats/outerwear

At the bottom of the left sleeve at the seam

Hang Tag

Costume & Fine Jewelry

Near clasp (bracelets / necklace) Shank (rings)

Rat Tail

Costume & Fine Jewelry

Carded Sets

Sticky

Dresses

At the bottom of the left sleeve at the seam

Hang Tag

Handbags

Around shoulder strap on right side /Inside pocket

Hang/Sticky

Hanging tops/shirts

At the bottom of the left sleeve at the seam

Hang Tag

Knitted garments

Through manufacturer's label at neck

Hang Tag

Packaged/folded tops

Through manufacturer’s label at neck

Hang Tag

Scarves

Through manufacturer's label or through corner seam

Hang Tag

Sleepwear

At the bottom of the left sleeve at the seam

Hang Tag

Wallets/clutches

Inside pocket

Hang Tag

Watches

One on watch band/one on outer box

Sticky

 

Men’s/Boy’s

Location of Tag

Default Tag Type

Belts

Attached to the first belt hole

Hang Tag

Coats/outerwear

At the bottom of the left sleeve at the seam

Hang Tag

Hanging tops/shirts

At the bottom of the left sleeve at the seam

Hang Tag

Hats/headwear

At back center of headband

Hang Tag

Knitted garments

Through manufacturer's label at neck

Hang Tag

Packaged/folded tops

Through manufacturer’s label at neck

Hang Tag

Pants/bottoms

On the waistband at the left seam

Hang Tag

Suits/jackets

At the bottom of the left sleeve at the seam

Hang Tag

Ties

Through manufacturer’s label

Hang Tag

Watches

One on watch band/one on outer box

Sticky Tag

 

Commodity/Other

Location of Tag

Default Tag Type

Pens

One on pen/one on outer box

Sticky

Lighters

One with lighter/one on outer box

N/A

Cosmetics

 

Sticky

Liquor

 

Sticky

Tobacco

 

Sticky

Food & Candy

Packaged/Boxed

Sticky

Gifts

Loose/Boxed

Sticky

Toys and Plush

 

Sticky

Sundries

Packaged/Boxed

Sticky

Sunglasses

Nosebridge

Sticky /Rat Tail

 

For most current ticket samples, see:

Avery Dennison

(Once on Avery Dennison, select Ordering Information and then Order Form.)

  top.gif (1351 bytes)

 

 

 


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